Marketers embrace emojis for more emotional mobile connections with millennials
The images known as emojis, which have quickly gained ubiquity amongst millennial mobile users, present an interesting and growing opportunity for marketers seeking to engage a demographic with light attention spans.
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Ford hooks mobile engagements with free music downloads
Ford Motor Co. has a new mobile promotion for the Ford Focus that engages customers with an offer of free music downloads.
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NFL will leverage mobile, wearables to enhance content
The National Football League sees tremendous potential in the use of mobile to deliver content to its data-hungry fans, but it still faces some hurdles as it seeks to optimize its efforts in that area.
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National Enquirer parent American Media ramps up mobile outreach
National Enquirer publisher American Media Inc., reaching out to an increasingly mobile readership, formed a partnership with digital advertising company Amobee.
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MLB eye mobile home run with All-Star live game stream
Major League Baseball is reaching out to fans on the go everywhere with its first-ever provision of a live game stream and iBeacon-supported interactive ballpark attractions at the 2014 All-Star Game.
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