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Why location-based marketing is an overripe low-hanging fruit – Mobile Marketer

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January 8, 2015

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Why location-based marketing is an overripe low-hanging fruit
While the rise of geo-conquesting, navigational applications and an increase in sophisticated data have made campaigns from brands such as Toys “R” Us, adidas and Jack in the Box stand out in the mobile space, the number of ill-conceived location-based messages that have alienated consumers should give marketers pause about the risks of overdoing location targeting.
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Marketers should boost targeting in troubled streaming music industry: report
Mobile advertisers should consider how to make ads on mobile more targeted in light of music streaming services’ struggle to be profitable, according to a Strategy Analytics report.
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CNN’s new mobile site beefs up video offerings
Turner Broadcasting System’s CNN has introduced new mobile and desktop sites that feature more interactive aspects, including larger text and images as well as a big video push.
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Lowe’s Derby Days drives social submissions in exchange for racing experiences
On select Saturdays in January and February, Lowe’s and Dremel will be together hosting in-store clinics to build racecars for its annual Derby Days program and is asking attendees to post their creations on its Facebook page for a chance to win an all-inclusive racing experience.
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WhatsApp reaches new heights with 700M monthly users
Mobile messaging application WhatsApp is continuing its momentous growth by reaching 700 million active users per month, catapulting its status to one of the largest social networks worldwide, which may affect Google’s expected foray into the mobile messaging sector.
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