Marketers quickly embrace simplicity of Yo app
The quick success of mobile messaging application Yo with brands such as the NBA, Showtime and Sony Pictures is a surprise that highlights how a simple approach sometimes works best on mobile.
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Use mobile to make customers feel cared for: report
Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
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Philips’ Designed to Play video campaign sees high engagement on mobile
With strong engagement rates in its first year, Philips’ Designed to Play mobile campaign for its razors is being extended with a few tweaks to enhance the performance and better reach young, tech-savvy consumers with fun, interactive videos.
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Porch app builds bond between homeowners, professionals
Porch’s new app that lets homeowners connect with professionals and a pilot program that lets pros accept small job requests reflect its effort to capitalize on consumer demand for quick service accelerated by the mobile mind shift.
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