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Marketers at odds over effectiveness of responsive design – Mobile Marketer

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January 25, 2013

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Marketers at odds over effectiveness of responsive design
Responsive design was one of the hot topics at last week’s Mobile FirstLook conference in New York City, with many of the presenters weighing in with their opinion on its role for mobile marketers. While some thought responsive design is a step forward in the quest for strong mobile experiences others disagreed.
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HSN exec: Right messaging is a challenge with mobile display
An HSN executive who spoke during a Mobile Marketer webinar said that although mobile display ads might be effective in driving eyeballs, finding the right message to lead to conversions is tough.
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Fox drives “Glee” viewership through mobile
Fox is getting viewers hyped up about the return of its show “Glee” through an interactive mobile advertising campaign.
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PepsiCo’s Dr Pepper taps mobile to anchor new campaign
PepsiCo’s Dr Pepper is using mobile advertising and video to get the word out about its Always One of a Kind campaign, as well as bolster brand awareness.
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BelVita exec: Mobile is critical to new way of engaging with brands
The folks behind belVita breakfast biscuits are hoping to shake off the perception that consumer packaged goods brands are not technology innovators via a new partnership with mobile startup inMarket.
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Golden State Warriors enlists mobile for fan engagement
The National Basketball Association’s Golden State Warriors are using a combination of mobile, digital and social marketing initiatives to connect with sports fans this season.
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