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Location targeting more than doubles performance of mobile ads: report – Mobile Marketer

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February 6, 2013

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Location targeting more than doubles performance of mobile ads: report
Mobile campaigns leveraging location targeting outperformed non-location targeted campaigns by a factor of two times, according to a new report from Verve Mobile.
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Marketers already flocking to App Store vanity URLs
Marketers and developers are expected to quickly jump on the new App Store vanity URLs from Apple as they look to drive downloads for their mobile applications.
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 Velti CEO: Mobile technology expansion, geographic diversification to drive focus
As CEO of the leading mobile advertising and marketing technology provider, Alex Moukas has insight into the growth prospects of mobile. From where he sits, Mr. Moukas sees nothing but upside for mobile adoption by brands and ad agencies.
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Planters raises health awareness via mobile, social ecards
Kraft’s line of Planters peanuts has launched a campaign that spans social and mobile as part of its celebration around National Heart Health Month.
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Tanqueray concocts social media engagement via mobile
Gin brand Tanqueray is mixing mobile into a broader marketing campaign to increase product awareness at key times of the day.
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