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Marie Claire partners with Safilo to fill out consumers’ eyewear wardrobes – Luxury Daily

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May 12, 2016

Image from Harrods’ “Whatever the Weather” campaign

Image from Harrods’ “Whatever the Weather” campaign

Harrods grows awareness for conceptual garden through month-long floral celebration
Leading up to the RHS Chelsea Flower Show, British department store Harrods is bringing the garden to consumers across channels through a botanical takeover.
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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
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Christian Louboutin puts all eyes on It bag with paparazzi following
French footwear and accessories label Christian Louboutin is inventing its own celebrity to launch its latest handbag.
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Condé Nast bets on millennial beauty fanatics for new title
Media conglomerate Condé Nast has developed a new beauty franchise that will tell its readers what #TheLookIs.
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TripAdvisor, regional search prime opportunities for hotels: L2
Affiliate sites and online travel agencies have kicked brands out of first-page search results, according to a new report by L2.
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Marie Claire partners with Safilo to fill out consumers’ eyewear wardrobes
Women’s magazine Marie Claire is changing the conversation around sunglasses through a partnership with eyewear manufacturer Safilo.
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Peninsula Paris guarantees family fun with child-targeting activities
The Peninsula Paris is the latest hotel to devote extra attention to its youngest guests.
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Aston Martin, Bonhams offer consumers automotive heritage
British automaker Aston Martins is teaming with auction house Bonhams to offer its most loyal consumers a piece of its history.
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IBM exec: Cognitive capabilities can identify consumer patterns, drive sales
NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum May 10 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.
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Moët & Chandon, Dior, Jaguar and Mandarin Oriental – Live news
Luxury Daily’s live news from May 11 – Moët & Chandon toasts living in the moment for UK events; Dior fetes longstanding Cannes presence with flagship opening; Jaguar prevents 500K tons of emissions via aluminum recycling; Mandarin Oriental, Bodrum to host beach parties with Ibiza’s flare.
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Brunello Cucinelli, Vertu, consignment and travel – News briefs
Today in luxury marketing – Brunello Cucinelli sales increase 9.1pc in first quarter; The oldest name in luxury tech is ready to ride the wave it created; Resale sites prepare for battle; How travel is changing the fashion industry.
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4 reasons why your app keeps getting deleted
Given that just 200 apps make up more than 70 percent of all app usage, it can be awfully challenging for brands outside of that elite group to create something that sticks.
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