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Apparel and accessories designer Marc Jacobs International saw strong site traffic and click-through rates with an advertorial launch celebrating 10 years of its Marc by Marc Jacobs line.
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Rich media ads on iPad outperforming iOS, Android devices
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
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Hugo Boss, Kiehl’s, Frette roll out promos for Father’s day
Targeted messages related to Father’s day are a good way for brands to catch consumer’s attention and stand out in email inboxes, according to experts. And Hugo Boss, Kiehl’s and Frette know this.
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Taj upgrades to experiential online push for hotels and palaces
Targeting distinct categories of upscale clientele, Taj Hotels Resorts and Palaces has upgraded to an experiential interative home to build its online business.
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Prada, Moncler, Heidsieck and Elle – News Briefs
Today in luxury marketing – Prada has filed a stock market listing in Hong Kong to raise as much as €2.1bn; French investment firm Eurazeo SA said it would buy a large stake in Moncler cancelling IPO; Rémy Cointreau sealed the deal to sell its Champagne division to Société Européenne de Participations Industrielles.
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How mobile technology is changing the way that consumers bank
As mobile technology continues to attract new, savvy and informed users, the banking industry must use innovative mobile techniques to connect with existing customers as well as attract prospects.
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