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Marc Jacobs pushes mobile transactions via free shipping offer – Luxury Daily

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December 21, 2012

Marc Jacobs mobile site

Do luxury brand Pinterest gift guides drive sales?
Luxury marketers such as Bergdorf Goodman, Saks Fifth Avenue and Gucci recently pushed gift guides via social inspiration site Pinterest to spark interest in their products among female users. But has this boosted holiday sales?
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Multichannel service approach key to convert holiday returns to repeat business
The increase in holiday transactions made via ecommerce channels as well as the tendency for consumers to exchange unwanted holiday gifts leaves luxury marketers with the opportunity to gather information from prospects and impress them through in-person and digitally-based service in the coming weeks.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Marc Jacobs pushes mobile transactions via free shipping offer
Marc Jacobs Intl. is encouraging mobile users to shop its newly-enhanced optimized site through a free shipping offer timed with the holiday shopping season.
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Top 10 luxury brand multichannel campaigns of Q4
Luxury marketers looked to engage consumers and prompt purchases though campaigns that touched multiple channels during the last quarter of the year.
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39pc increase in luxury watch searches prompts optimism for Chinese luxury market: report
China-based searches for high-end watch brands increased 39.3 percent during the first half of 2012 compared to the year-ago period, proving that interest in luxury remains strong, according to a new report by Digital Luxury Group.
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Givenchy, Ferragamo, last-minute shopping and luxury automakers – News briefs
Today in luxury marketing – Givenchy to skip January couture; Ferragamo renews distribution deal with Trinity; Online retailers have gone to some crazy lengths to give you one extra hour of Christmas shopping; Midsize cars fare better than luxury models in newest crash test.
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Retailers turn to push messaging to reach holiday shoppers
Smart retailers are finding that it is becoming less about replacing the in-store shopping with mobile commerce, and more about bringing together all channels to create one great customer experience.
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