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Marc Jacobs, Prada usher in Google experiment to curate fashion content – Luxury Daily

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September 7, 2016

Marc-Jacobs-ss16-runwayMarc Jacobs, Prada usher in Google experiment to curate fashion content
New York Fashion Week brands are hoping to facilitate a direct connection to consumers who are searching for related information on Google.
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Loewe bottles brand redesign in multi-faceted fragrance
Spanish apparel and accessories house Loewe is communicating the brand’s direction under creative director Jonathan Anderson through scent.
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Saks’ Fall Magalog sees special appearances from Halle Berry, Samuel L Jackson
Saks Fifth Avenue is blending magazine content into its catalog to further circumvent the fall of the time-honored marketing tool.
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Mercedes-Benz dances with fashion in latest creative video
German automaker Mercedes-Benz is further establishing its presence within fashion through the latest episode of its film series that showcases fashion in creative manners.
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Gen Y more receptive to mobile marketing than Gen Z: Forrester
While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research.
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Call for nominations: Luxury Women to Watch 2017
While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.
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Join our 1st annual State of the Luxury Industry survey and receive exec summary
To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
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Balenciaga, Myanmar, Saks and real estate – News briefs
Today in luxury marketing – What drives Demna Gvasalia?; A land eager to look rich: Luxury brands edge into Myanmar; Inside the reinvention of Saks Fifth Avenue; British demand for Spanish housing takes a hit from Brexit.
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