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Marc Jacobs pairs with M2M series for integrated video effort – Luxury Daily

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July 12, 2016

Peyton Knight for Marc Jacobs x M2M’s Off Book

Peyton Knight for Marc Jacobs x M2M’s Off Book

Shifting travel patterns represent untapped growth potential: report
Tourists account for around 30 percent of revenue from luxury good sales, according to a new study from ContactLab and Exane BNP Paribas.
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Marc Jacobs pairs with M2M series for integrated video effort
U.S. fashion label Marc Jacobs is hitting the books to tout its commitment to unique storytelling.
Click here to read the entire article on Luxury Daily

Omega sprints into Printemps to fete Olympic Games
Swiss watchmaker Omega is flaunting its role in the upcoming Olympic Games through a takeover of department store chain Printemps’ atrium.
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Tiffany ups focus on categories outside jewelry as primary business slows
U.S. jeweler Tiffany & Co. is looking to reinvigorate categories outside jewelry by collaborating with designer Reed Krakoff.
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Top 10 automotive marketing efforts of H1
As consumers’ desires shift from materialism to experiential, automakers have been pressed to adapt.
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Snapchat filters check in at independent hotels, highlighting their pervasiveness
Gurney’s Montauk, Revere Hotel and Hotel de Coronado are a few of the independent boutique hotels that are working to build awareness through Snapchat via a geofilter that excites guests, and in one case resulted in 28,933 impressions in one weekend.
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Compass adds concierge to real estate service for celebrity clientele
Technology-driven real estate platform Compass is augmenting its appeal to a niche segment with a sports and entertainment division.
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Burberry, Nordstrom, Alexander McQueen and Rolls-Royce – Live news
Luxury Daily’s live news from July 11 – Burberry plans executive changes as Christopher Bailey exits CEO role; Nordstrom invests in supply chain integration platform to simplify inventory management; Alexander McQueen pays homage to Scottish landscape in fall advertising; Rolls-Royce helps London hotel guests travel in style.
Click here to read the entire article on Luxury Daily

Luxury climate, Valentino, retail’s future and Steinway – News briefs
Today in luxury marketing – Luxury goods have lost their shine; Valentino opens new Tokyo flagship; The store of the future; Steinway’s grand ambitions for its pianos in China.
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3 scenarios to consider for mobile app testing
A recent report from Ericsson predicted that 90 percent of all Internet traffic will be driven by smartphones by the end of 2021. This means that whether you are in financial services, insurance, travel, media or retail, digital businesses need to ensure that their mobile applications are on-point with what consumers expect.
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