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Marc Jacobs advances digital strategy with emphasis on mobile engagement – Luxury Daily

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Marc Jacobs advances digital strategy with emphasis on mobile engagement
Designer Marc Jacobs has finally taken the plunge and launched an ecommerce site to generate new revenue opportunities via online and mobile.
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Why would LVMH launch a luxury Web site that does not sell anything?
When Louis Vuitton Moet Hennessey launched a luxury lifestyle Web site that is not commerce-enabled, industry spectators could not help but wonder why.
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Lexus aims to boost brand image via exclusive perks
Carmaker Lexus is hoping to drive awareness of its line of upscale vehicles in Britain by offering exclusive perks at Scotland’s posh De Vere Cameron House resort.
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Stella McCartney Kids promotos launch with multichannel promotion
Fashion designer Stella McCartney has announced the November launch of her first children’s collection, Stella McCartney Kids.
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BMW, Audi, Bloomspot, Ipsos and Deloitte – News briefs
Today in luxury marketing – BMW vs. Audi: The Best Media Plan on Four Wheels?; Luxury deal site Bloomspot gains $9 million in new funding.
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