Mercedes-Benz outlines 2011 U.S. marketing strategy
Mercedes-Benz is backing its entire year’s marketing strategy around the release of five new vehicles, which is one of the biggest years for product launches that the brand has ever had.
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W magazine print ads reflective of flourishing luxury market
Brands such as Dior, Estée Lauder, Cadillac and Marc Jacobs have retained their positions as front-of-the-book advertisers in the May issue of W magazine, indicating that as long as luxury brands keep paying for print ads, consumers will be persuaded to keep buying the products.
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Should luxury brands consider bloggers for marketing strategy?
Bloggers who critique luxury products and brands are undeniable gods in their use of technology and media savvy. But do they have the ability to educate a true luxury buyer about the industry?
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Mandarin Oriental, Four Seasons awarded top spots in Condé Nast Traveler’s Gold List
Hotel chains such as Mandarin Oriental, Ritz-Carlton, Four Seasons and St. Regis are basking in the golden glow of being selected as the top hotel destinations worldwide in the new Conde Nast Traveler 2011 Gold List.
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Jason Wu, Brizo partner for bathroom collection
Fashion designer Jason Wu and luxury faucet brand Brizo are collaborating on a bathroom collection that demonstrates fashion is in the drink.
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Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Jewelry Television
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.
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Saks, Hugo Boss, PPR and LVMH – News briefs
Today in luxury marketing – Saks unveils aggressive game plan; P&G taps Jared Leto for Hugo fragrances; Luxury boosts PPR sales; LVMH private equity fund eyes Asian brands.
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Why apps will reign in the era of content
While Web 2.0 delivered plenty of new tools and resources for creating and distributing content online, there was really only one new distribution channel – the browser. Not so now.
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