Fendi, Missoni, Prada boost interior line awareness with Salone del Mobile events
Home furnishing trade show Salone del Mobile kicked off April 8 in Milan, with luxury fashion brands using the event as a platform to showcase their interior collections.
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“Made In Italy” prestige begins with the Romans: Caruso Exec
NAPLES, FL – The president of Italian menswear brand Caruso argued at the American Express Luxury Summit 2014 that centuries of fine living lend the “Made in Italy” phrase a distinct flavor.
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Starwood pushes for final shark fin ban in response to population crisis
Starwood Hotels and Resorts is banning shark fins at all affiliate properties to join the cadre of establishments taking a stand against the depletion of marine life.
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Dior uses multifaceted digital campaign to launch new lip product
French fashion house Dior is spreading the message that its new Dior Addict Fluid Stick is not a lipstick with a multi-platform campaign.
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Gucci’s Chime for Change leverages technology to spark social change
NAPLES, FL – A Gucci executive said at the American Express Luxury Summit 2014 that through charity initiatives the label is able to motivate consumers to become more active.
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Mandarin Oriental looks for guest hot spots with Sina Weibo contest
Mandarin Oriental is hosting a month-long photo competition through May 7 on the popular Chinese microblog site, Sina Weibo, to boost guest engagement throughout the region.
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Addressing target consumers’ sensibilities key to branded storytelling
NAPLES, FL – Storytelling helps to sell goods, but brands must learn the story of the collective “me,” according to a panel discussion at the American Express Luxury Summit 2014.
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Jewelers, watchmakers take over “How To Spend It” ad space
The latest “How To Spend It” supplement from the Financial Times’ April 5 edition looks at the snappiest Italian suits, speakeasy fashion and jumps into Maserati’s new Ghibli model.
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Saks highlights individual brands with set of mobile ads
Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.
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Van Cleef & Arpels, luxury real estate, luxury hotels and Nigeria – News briefs
Today in luxury marketing – Van Cleef & Arpels launches Cosmos line; Lower Manhattan condos rival Midtown’s luxury skyscrapers; 10 high profile luxury hotel openings for 2014; Will luxury rush to Nigeria now?
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Mobile ad revenue share report requires native response
The continued fall in revenue share among all mobile advertising providers except Facebook and Twitter in the eMarketer’s latest predictions on global mobile ad spend must serve as a wake-up call for the industry.
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