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Giorgio Armani draws focus to eyewear line via interactive video site
Italian designer Giorgio Armani is promoting its new eyewear collection with an interactive Web site that lets consumers create their own Armani ads.
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Neiman Marcus Xmas catalog sells $7.5M in Camaros after Today Show appearance
Neiman Marcus sold all of the 100 special edition Camaros available in its 2010 Christmas Book catalog within hours after appearing on NBC’s Today Show.
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Mercedes-Benz rolls out unified dealership site to enhance branding
Mercedes-Benz USA and Motortrak have partnered to roll out a unified dealership Web site that removes the need for dealers to create their own retail sites.
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Gucci, Stella McCartney, Ralph Lauren and Audi – News briefs
Today in luxury marketing – Gucci and Stella McCartney go pint size; Now Sparkling: Ralph Lauren’s fine jewelry.
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Mobile path to purchase enters marketing lexicon
Just three years ago no one had uttered the term “mobile path to purchase.” Today, those words have the ring of either opportunity or risk, depending on the individual and his or her view of change.
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