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Making the most of a mobile video pre-roll – Mobile Marketer

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January 11, 2013

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Making the most of a mobile video pre-roll
Marketers are increasingly looking to mobile video to add engagement to campaigns. However, with a small window of time to leave a lasting impression, nailing the mobile pre-roll is a must.
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Android tablets experience big December surge: report
Android tablets and crossover devices experienced significant growth in December, particularly the Kindle Fire, Galaxy Note and Nook tablet, according to new data from Localytics.
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The Atlantic gives HTML5 a shot with tablet-optimized site
The Atlantic is going the mobile Web route for the magazine’s news and opinion site TheAtlanticWire.com with an initiative that targets tablet users.
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Paramount’s new Star Trek app enables second-screen experience during Super Bowl
The latest Star Trek movie is getting its own mobile application months before the film will be released in movie theaters, complete with features such as location-based services, special offers and a second-screen viewing experience during the upcoming Super Bowl game.
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