Chanel, BMW excel in global branding, local customization: study
BMW, Audi, Louis Vuitton and Chanel are some of the most-searched-for luxury marketers in Russia, leading research experts to believe that, given the same results from China, brand visibility is key in BRIC markets, according to findings from a study by the Digital Luxury Group.
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Cartier taps New Yorkers in digital bridal ads
Cartier is aiming at affluent brides in banner, takeover and sidebar advertisements on New York magazine’s Web site that link to its engagement and wedding ring e-boutique.
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Fairchild retools Menswear magazine for fashion-forward gentlemen
Fairchild Fashion Media is revamping its Menswear magazine and replacing it with “M,” a quarterly-published publication geared toward fashion-forward, affluent men.
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Magellan Jets app uses real-time availability, electronic contracts
Magellan Jets updated its mobile application for the iPhone and iPad to provide ease and consistency for affluent consumers looking to make a quick getaway on a private jet.
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Dolce & Gabbana, Chanel boost visibility with new imagery in June Vogue
Luxury advertisers such as Chanel and Dolce & Gabbana showed new print campaigns that relied on intense images to appeal to affluent readers’ emotions to stand out against non-luxury advertisers in the June issue of Condé Nast’s Vogue.
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St. Regis curates exclusive Diamond Jubilee package, viewing party
Starwood Hotels & Resorts’ St. Regis is enticing its loyalty members interested in Queen Elizabeth II’s 60th anniversary on the throne and London culture with a curated four-night experience.
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Tiffany, Instagram, Audemars Piguet and Christian Lacroix – News briefs
Today in luxury marketing – Tiffany cuts full-year profit forecast; Is Instagram killing the luxury dream?; Audemars Piguet CEO out; Christian Lacroix, the label, to open a store next month.
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Have a safe, relaxing Memorial Day weekend
Luxury Daily will not publish on Monday, May 28, in observance of Memorial Day. Thanks to all veterans for your service to our country.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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The correct way to implement QR codes
No, this is not just another rambling piece about why QR codes do not work.
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