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Brand experiences shaped by people on the front lines: BCG
The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand’s image, according to a report from Boston Consulting Group.
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Madison Avenue Heritage Week pays homage to top brands
Madison Avenue Business Improvement District is hosting Madison Avenue Fashion Heritage Week throughout 16 stores on the famed fashion street in New York to benefit and honor The Museum at Fashion Institute of Technology.
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Cartier displays masculine heritage at Harrods
British department store Harrods and French jeweler Cartier are celebrating the men of Cartier with a pop-up exhibition on the ground floor of the retailer this fall.
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Peninsula Hotels taps snowman to lead holiday initiatives
The Peninsula Hotels is expanding its holiday “SnowPage” efforts this year to facilitate its annual philanthropy campaign.
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Foundation Louis Vuitton to open with Frank Gehry exhibit
The inaugural program at Foundation Louis Vuitton will open on Monday, Oct. 27 and feature three stages of events over the course of the foundation’s first year.
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Maserati extends Centennial tours to embrace US drivers
Italian automaker Maserati is bringing its Centennial celebration to the United States to build more brand unity.
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Tod’s, Dior, Holland & Holland and Saks – Live news
By JeLuxury Daily’s live news from Oct. 20 – Tod’s ignites ecommerce sales with online only handbag promotion; Dior paints portrait of founder in biography; Holland & Holland, The Dalmore partner for bespoke chess set; Saks shutters New Jersey location amid New York retail expansion.
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