Macy’s turns mobile into shopping stylist with appointment booking options
Macy’s is introducing a complimentary personal shopping service that enables consumers to book an appointment with a stylist via a mobile-optimized site, highlighting smartphones’ journey into becoming must-have shopping companions.
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Star Wars taps YouTube trend, progressing fan frenzy surrounding toy release
Disney is jumping in on a current YouTube trend to promote merchandise from the newest installment of the cult classic Star Wars films, in an attempt to further dramatize the unveiling of its line of toys.
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Reebok leverages pull of selfies while attempting to break the trend
Footwear manufacturer Reebok is poking fun at the traditional selfie pose, while also playing into consumers’ love for the trend and instilling its core brand values with a social media sweepstakes.
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Chanel checks the charts with astrological Instagram effort
French fashion label Chanel is asking consumers their sign on Instagram in a new marketing effort for the Chance fragrance collection.
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