Macy’s is kicking off its American Icons summer campaign with a selfie push on social media as it seeks to embody the easygoing, fun-loving lifestyle of the warmer months while cementing its all-American image.
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Platform Pulse: Mobile news that matters from Snapchat, Google, Facebook
In the most significant platform news for mobile marketers from the past week, Snapchat is making it easier for users to share Discover content amid reports that the media channel is struggling, but it is Google’s mobile-driven AdWords refresh that requires immediate action.
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Toyota creates Special Olympics mobile hub and warms consumers hearts
Toyota has developed a mobile-focused digital hub and campaign for the Special Olympics, for which the brand is a sponsor, in an attempt to touch consumers’ hearts and create an authentic brand impression.
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ESPN reaches millennials with X Games extreme mobile redesign
ESPN launched a redesigned Web site for extreme sporting event the X Games in celebration of its 20th anniversary, providing mobile responsiveness to better connect with a millennial demographic.
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