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Macy’s spring campaign activates pivot towards personalization
Macy’s is putting the spotlight on consumers for this year’s spring line promotion by featuring user-generated social media content on billboards, reflecting a recently revealed new strategy to place a bigger focus on personalization.
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Pair in-store, in-app content for strong omnichannel experiences: Newstore
During a Mobile Marketer webinar, an executive from NewStore emphasized how important it is for retailers and brands to make their applications a content destination that fits their brand to create the feeling of a trusted friend.
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Google AMP closes some, opens other mobile advertising opportunities
While early adopters of Google’s Accelerated Mobile Pages project expect a strong presence in mobile search results – driving reach, consumption and advertising opportunities – initial challenges include page code restrictions and ad tech redundancies.
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Emerald Nuts, Nature’s Bounty tap blog popularity to drive consumer connections
Diamond Foods’ Emerald Nuts and vitamin brand Nature’s Bounty are among the brands partnering with blog publishers to share sponsored posts on mobile in which influencers recommend products.
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