Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Macy’s spring campaign activates pivot towards personalization – Mobile Marketer

By
February 26, 2016

normalClick here to subscribe to Mobile Marketer for free

Macy’s spring campaign activates pivot towards personalization

Macy’s is putting the spotlight on consumers for this year’s spring line promotion by featuring user-generated social media content on billboards, reflecting a recently revealed new strategy to place a bigger focus on personalization.
Please click here to read the entire story on Mobile Marketer

Pair in-store, in-app content for strong omnichannel experiences: Newstore
During a Mobile Marketer webinar, an executive from NewStore emphasized how important it is for retailers and brands to make their applications a content destination that fits their brand to create the feeling of a trusted friend.
Please click here to read the entire story on Mobile Marketer

Google AMP closes some, opens other mobile advertising opportunities
While early adopters of Google’s Accelerated Mobile Pages project expect a strong presence in mobile search results – driving reach, consumption and advertising opportunities – initial challenges include page code restrictions and ad tech redundancies.
Please click here to read the entire story on Mobile Marketer

Emerald Nuts, Nature’s Bounty tap blog popularity to drive consumer connections
Diamond Foods’ Emerald Nuts and vitamin brand Nature’s Bounty are among the brands partnering with blog publishers to share sponsored posts on mobile in which influencers recommend products.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply