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Macy’s narrows gap between marketing, technology to boost omnichannel strategy – Mobile Marketer

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April 30, 2015

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Macy’s narrows gap between marketing, technology to boost omnichannel strategy
NEW YORK – A Macy’s executive at the Mcommerce Summit: State of Mobile Commerce 2015 discussed how the retailer’s marketing and technology departments are working more closely together than ever before, enabling it to bring innovations such as visual search to market while making the organization more comfortable with testing new solutions that may not be perfect yet.
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Brands need to engage through multiplatform approach: Forrester analyst
NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2015 explained the importance of developing a multichannel approach to keep up with consumers’ constantly evolving behavior and continual shift towards mobile.
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Esurance bats for digital voting with MLB sponsorship
Esurance has signed on to be the exclusive auto insurance partner for Major League Baseball across its smartphone and tablet platforms as well as Web, including sponsoring new mobile voting capabilities and an upcoming awards platform.
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The future of mobile commerce lies in messaging: CEO of Radialpoint
NEW YORK – Retailers looking to stay ahead in today’s tumultuous digital industry should explore the possibility of commerce through mobile messaging, which has the potential to change the game of mobile commerce and the direction the industry is headed, according to the president and CEO of Radialpoint during a presentation at the Mcommerce Summit: State of Mobile Commerce 2015.
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