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Macy’s mobilizes letters to Santa via comprehensive Believe site – Mobile Marketer

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November 5, 2014

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Macy’s mobilizes letters to Santa via comprehensive Believe site
Macy’s evolving mobile strategy for its annual holiday campaign Believe this year focuses on the mobile Web with a comprehensive site enabling users to write letters to Santa, participate in a Guinness World Records challenge, download content and purchase related merchandise.
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Eli Lilly exec: Mobile supports effort to involve patients in their care
NEW YORK – An Eli Lilly executive at the Mobile Women to Watch 2015 Summit said the company is empowering patients by making health information available through mobile, a significant achievement considering the regulatory constraints with which healthcare companies live.
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Earth’s Best prioritizes transparency to reach millennial moms
NEW YORK – Brand marketers must emphasize transparency and emotional relevance in campaigns and communications to win over well-educated, information-hungry millennial mothers, said executives with Hain Celestial Group, parent of Earth’s Best baby food and Celestial Seasonings tea, as well as agency Iced Media during a presentation at the Mobile Women to Watch 2015 Summit.
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USA Today tests Yo for midterm election results
NEW YORK – A USA Today executive at the Mobile Women to Watch 2015 Summit said that the media company used mobile chat application Yo to deliver election updates yesterday.
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Standardization, measurement are tallest hurdles for mobile video
NEW YORK – Several marketers participating in a panel discussion at the Mobile Women to Watch 2015 Summit said while mobile video is one of the most important strategies for their companies, standardization and the ability to measure those efforts rank among the highest hurdles to surmount.
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