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Macy’s, Marriott approach SnapChat very differently as platform’s influence grows – Mobile Marketer

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November 11, 2014

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Macy’s, Marriott approach SnapChat very differently as platform’s influence grows
Macy’s and Marriott are two of the top brands employing Snapchat as part of their mobile marketing strategy, and both are leveraging the social media mobile application in different ways.
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Hyundai streamlines driving with Intelligent Assistant mobile app
Hyundai is making driving even easier with the introduction of its Genesis Intelligent Assistant, a mobile application for Hyundai owners designed to save them time and offer convenience via capabilities such as an engine timer, remote defroster and Blue Link features.
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Tissot times mobile optimization for holiday arrival
Swiss luxury watch manufacturer Tissot is planning a new mobile-optimized site that will launch in the coming months to give its customers a convenient way to conduct product research before making a trip to the store.
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NHL ramps up daily fantasy promotion to build brand engagement
The National Hockey League is prominently featuring daily sports fantasy Web site DraftKings on its mobile Web site and application as it leverages the correlation between fan engagement and fantasy sports.
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The Who’s app leverages mobile 3D images to mark golden anniversary
A new mobile application from British rock legends The Who that leverages three-dimensional images to celebrate moments and landmarks in the band’s 50-year career reflects the power of 3D to dramatically enhance engagement.
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Forbes, USA Today contribute to Thalamus’ database of mobile ad partners
Forbes and USA Today are among the publishers who have claimed their profiles on Thalamus’ crowd sourced database of advertising partners, which now powers ad vendor discovery and research for more than 85 percent of the AdAge top digital agencies list.
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