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Sephora, GE embrace Instagram Stories for easier accessibility than on Snapchat
Macy’s, GE, E! network, Mountain Dew and Sephora are just a few of the many marketers flocking to Instagram’s new Stories feature, which offers better visibility compared to Snapchat.
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Macy’s first emoji keyboard supplements fall campaign
Macy’s first emoji effort arrives with the fall 2016 campaign for its exclusive I.N.C. International Concepts apparel brand, which includes a complementary emoji keyboard that features stickers, GIFs and emojis starring fashion legend Iris Apfel and her signature quotes and items.
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Honda revs up social activations with stop-motion mobile videos
Honda is promoting its revamped 2017 Ridgeline vehicle with a social media campaign that includes four stop-motion videos showing off its features alongside another series with a woodworking expert detailing various pieces that can fit into the vehicle’s back.
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Bleecker Street flips video ad format for native viewingFilm distributor Bleecker Street is the first to embrace vertical video advertisements on mobile content aggregator Flipboard, in a campaign that focuses on the most harrowing moments of its latest film to drive engagement with a native viewing experience.
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