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Macy’s creates mobile interactive audience experience for July 4 fireworks – Mobile Marketer

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June 23, 2016

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Macy’s creates mobile interactive audience experience for July 4 fireworks
Macy’s will introduce a new mobile activation for its annual fireworks display on July 4, enabling attendees to sync their phones to the explosions in the sky.
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AT&T exec: Big data enables customer-first predictive strategies for omnichannel
NEW YORK – An AT&T executive at Forrester’s CXNYC 2016 claimed that the network is heavily focused upon mining big data as it thinks about how to target multi-device users, as the data sources offer the company more ability to predict and be proactive with customers.
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Retailers need to get out of customers’ way on mobile: American Express
NEW YORK – An executive of American Express’ LoyaltyEdge at Forrester’s CXNYC 2016 emphasized to retailers that it is imperative to make mobile and digital interface as sleek and helpful as possible, allowing the customer to complete the task they want as fast as possible without getting in the way.
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Mobile means bigger fraud risks for your customers: Forrester
A Forrester analyst at Forrester’s CXNY 2016 explained that mobile is a prime platform for hackers to commit fraud against your customers, especially for retailers that have rushed applications to market.
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