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Macy’s and DreamWorks focus multifaceted Trolls campaign around mobile hub – Mobile Marketer

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September 21, 2016

Macy's omnichannel efforts are anchored by mobile

Macy’s omnichannel efforts are anchored by mobile

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Macy’s and DreamWorks focus multifaceted Trolls campaign around mobile hub
Macy’s, in partnership with DreamWorks, is centering its branded campaign for the new animated film Trolls around a mobile hub, showcasing mobile’s central place in omnichannel marketing.
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StarKist Tuna’s social campaign seeks running mate for brand mascot
StarKist Tuna is taking advantage of the political frenzy surrounding the election year with a new social campaign that seeks to find a running mate for its mascot, Charlie the Tuna.
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Four Seasons gives firsthand look at in-air hospitality through live broadcast
Four Seasons Hotels & Resorts is employing Facebook Live’s streaming capabilities to enable consumers to virtually board its private jet.
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