Luxury watch, jewelry brands sacrifice search visibility to strategically target affluents: L2
Since L2 last assessed the watches and jewelry sector, luxury brands have begun to embrace various SEO/SEM strategies on the category level, having been virtually invisible on Google search results in the past.
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Ferragamo crafts off-the-clock style solutions for running around town
Italian fashion label Ferragamo is helping consumers upgrade their weekend attire with the launch of a dedicated Off-Duty collection.
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Formal listening programs make significant impact on revenue: Shullman
Formal listening programs are effective but heavily underutilized, according to new research by the Shullman Research Center.
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IWC fosters future filmmakers with increased Tribeca Film Festival role
Swiss watchmaker IWC Schaffhausen is paying tribute to the Tribeca Film Festival and its own dedication to the world of filmmaking with a special-edition timepiece designed for the event.
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Poltrona Frau puts “Icons in Motion” in clever mockumentary
Italian furniture maker Poltrona Frau made its presence at Milan Design Week known by bringing its products to life.
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Luxury Portfolio embraces growing auction model via collaboration
Leading Real Estate Companies of the World’s Luxury Portfolio International is adapting to changing real estate models by establishing a relationship with Concierge Auctions.
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Mcommerce sales on iPhone catch up to iPad for first time: report
For the first time, online sales on the iPhone – which have been growing steadily – caught up with purchases completed on the iPad during the first quarter of 2016, according to new data from Bizrate Insights.
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Top 5 brand moments from last week
Support and outreach have been common themes lately in the world of marketing.
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Tod’s, Estée Lauder, Montblanc and Four Seasons – Live news
Luxury Daily’s live news from April 15 – Tod’s highlights iconic imagery in Jean-Paul Goude retrospective; Estée Lauder fashions natural partnership with Victoria Beckham; Montblanc taps Hugh Jackman as North American brand ambassador; Four Seasons Hong Kong gives dining 8 stars.
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Gender equality, Vogue, shopping tourism and Ferrari – News briefs
Today in luxury marketing – French firms race to meet quotas for women on boards; American Vogue publisher talks strategy shifts; Luxury goods spending by Chinese tourists down 24pc in March: Global Blue; Ferrari’s luxury ambitions may need strategy reset.
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4 ways to drive mobile engagement
With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively?
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