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Lexus displays brute strength of vehicles via multifaceted marketing campaign
Prestige automaker Lexus designed a gravity-defying stunt to showcase the unbelievable strength of its luxury vehicles.
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Luxury flash sale app pushes travel discounts to iPhone users
Luxe discount travel site Voyage Prive has launched an iPhone application with special features available only to its mobile users.
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Giorgio Armani showcases eyewear line via street-style photography campaign
Following the debut of its interactive Web site project, Italian designer Giorgio Armani introduced a street-style photography campaign showcasing everyday affluent consumers wearing its eyewear.
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Louis Vuitton’s Facebook app gets personal
Louis Vuitton is adding an even more personalized touch for users by allowing them to add their own features, colors and initials to the brand’s bags through a Facebook application.
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Worldwide spending patterns are shifting: study
As income levels improve, there is a clear and consistent shift in the types of products and services consumers buy globally and luxury brands should take note, according to a study by Credit Suisse.
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Burberry, mobile ads and Kenneth Cole – News briefs
Today in luxury marketing – Burberry sales lift highlights global growth; Mobile ad campaigns still beating online; Kenneth Cole leaving Rockefeller Center; Retail sales, apparel prices rise.
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