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Luxury retailers push in-app purchases via Valentine’s Day guides – Luxury Daily

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February 4, 2013

Nordstrom app

Luxury retailers push in-app purchases via Valentine’s Day guides
Bloomingdale’s, Nordstrom and Saks Fifth Avenue optimized their Valentine’s Day shopping guides for mobile smartphone and tablet applications to encourage consumers to make emotional purchases on-the-go.
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Gucci leverages Guilty Black fragrance via Facebook app
Italian fashion house Gucci is leveraging its new Guilty Black scent through a Facebook application that includes a video and fragrance locator.
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Burberry fetes Regent Street boutique through first music event in store
British apparel and accessories label Burberry invited consumers to the first music event held at its Regent Street boutique in London that was a part of its ongoing music initiative Burberry Acoustic.
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InterContinental shows digital expertise: L2 Think Tank
InterContinental Hotels & Resorts tops other luxury hotel brands by showing expertise and innovation in the digital arena this past year, according to a new report by L2 Think Tank.
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Saks flaunts new rewards program via consumer, media event
Department store chain Saks Fifth Avenue raised awareness of its SaksFirst loyalty program by holding an event in the fourth-floor boutique space at its New York flagship store for customers and select media.
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Beverly Wilshire shows off property location via lifestyle video
Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA, is flaunting its property location through a new lifestyle social video that gives consumers a quick look into what the hotel has to offer.
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Dior, Lanvin, Audi and luxury automakers – News briefs
Today in luxury marketing – Dior fetes new Sydney flagship; Lanvin’s adorable new campaign video proves everything sounds better when Alber Elbaz says it; Audi opens digital showroom in Beijing to draw shoppers; A walk down Luxury Lane at the Washington Auto Show.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Luxury Daily’s Luxury Marketing Outlook 2013
Effective product differentiation, continued high-quality standards, careful distribution, holding the price line, tighter cuddling of the customer and smart marketing will ensure that luxury has another bumper year ahead.
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