Luxury retailers could lose customers with lack of mobile redirect – Luxury Daily
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Porsche takes new direction with multichannel campaign
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
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Luxury retailers could lose customers with lack of mobile redirect
Now that more consumers are making purchases via iPhones, iPads, Android smartphones and other mobile devices, a mobile-optimized version of a retailer’s regular site is becoming necessary.
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Nordstrom supports breast cancer with lingerie fitting
Department store chain Nordstrom is taking the fight for the cure to its retail stores with the Nordstrom Fits America lingerie event dedicated to raise money for breast cancer.
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Dior shoots film starring Kate Moss to promote lipstick
LVMH’s Christian Dior has nabbed British model Kate Moss to promote its Dior Addict lipstick with a short film to cause a commotion and drive sales.
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LVMH’s Bernard Arnault receives Woodrow Wilson corporate citizenship award
Chairman and CEO of LVMH Moet Hennessy Louis Vuitton Bernard Arnault will be presented the Woodrow Wilson Award for Corporate Citizenship at The Woodrow Wilson International Center in Washington April 7.
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Louis Vuitton, luxury watchmakers and Rebecca Minkoff – News briefs
Today in luxury marketing – Louis Vuitton expands in Florida, Dubai; Time no longer of the essence for luxury watchmakers; Rebecca Minkoff shoe collection is now in stores.
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How mobile ties in with shopper behavior
This is the year that retailers will take back their stores through mobile commerce. Smartphone penetration nationwide is predicted to increase from 28 percent to 50 percent by year-end.
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