Luxury email unique opens, click-throughs down in Q2
Despite sending more emails this past quarter than for the same period in 2015, open rates and transactions barely moved.
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Ferragamo reworks classic styles for kids in miniature capsule
Italian fashion label Salvatore Ferragamo is appealing to pint-sized style seekers and their parents with a capsule collection of shrunken-down icons.
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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
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Kenzo portrays duality of femininity, power in Spike Jonze-directed fragrance effort
French fashion label Kenzo is weaving an energetic tale of spontaneity and creative expression to launch its latest scent.
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Fred offers up interpretations of number 8 to honor 80-year anniversary
LVMH-owned jeweler Fred is celebrating eight decades of contemporary jewelry design with a collection featuring a good luck motif.
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Join our 1st annual State of the Luxury Industry survey and receive exec summary
To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
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Galeries Lafayette, Isetan, Montblanc and Four Seasons – Live news
Luxury Daily’s live news from Aug. 29 – Galeries Lafayette’s new hire to focus on omnichannel; Isetan touts Made in Japan at Kuala Lumpur concept store; Montblanc fetes Westfield WTC opening with limited-edition backpacks; Four Season brings brand message to Vietnam’s burgeoning coastline.
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Marc Jacobs, Chanel, shoppable video and BMW – News briefs
Today in luxury marketing – Marc Jacobs moves show time and venue; Luxury spending slump hit Chanel’s 2015 profit and sales; Here’s how shoppable video will (finally) work; BMW plans a coupe to put boring 7-Series back in luxury race.
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Call for nominations: Luxury Women to Watch 2017
If you know a smart woman in luxury advertising, marketing, media, retail or digital who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2017. Nominations accepted through Sept. 23.
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Growing fashion brands: In conversation with Shira Carmi of Launch Collective
Ask anyone who has been working in fashion for a while about who has the most power in the industry, and the answer you will get will not be fashion editors. It will not be critics. It will not be bloggers. It will not be designers.
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One year after the Digital Advertising Alliance’s mobile privacy guidance
The actions taken since then provide both a warning and a roadmap for marketers on how to ensure that they are in full compliance with their privacy obligations in the mobile space.
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Thoughts on Oculus, the Westfield World Trade Center mall in New York
There is no doubt: the architecture is spectacular and there are a number of high-end interesting stores. But is that enough?
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