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Top 10 luxury brand social marketers of Q1 – Luxury Daily

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April 3, 2015

One of Pat McGrath’s most iconic beauty looks

One of Pat McGrath’s most iconic beauty looks

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Top 10 luxury brand social marketers of Q1
In the first quarter of 2015, brands have increasingly been using social media to connect with consumers on their own terms.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Tiffany examines timekeeping heritage to advance stance in market
U.S. jewelry Tiffany & Co. has captured “a New York minute” in its latest timepiece collection that heralds its heritage in the watchmaking space.
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Brand messaging must create channel synergy to effectively tap affluents: Martini
NEW YORK – An Ipsos Affluent Survey executive at the “Luxury in the Digital World” panel March 31 said that luxury consumption is on the rise with 57 percent of affluent consumers planning to buy more luxury items compared to 2014.
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Luxury brands seek consumer engagement with Easter egg hunts
What was once reserved as a children’s activity surrounding Easter, modified egg hunts for adult consumers are providing brands with an opportunity for consumer interaction surrounding the holiday.
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Armani flaunts weightlessness of cream through frothy fashion imagery
Italian fashion label Giorgio Armani is launching its latest skincare “multitasker” with a digital campaign equating its delicate garments to the “weightless” feel of the product on skin.
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Galeries Lafayette gets active with launch of new sport fashion section
French department store Galeries Lafayette is responding to the growing convergence of style and workout gear with the opening of a new dedicated space for activewear in its Paris flagship.
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Sotheby’s brings listings to life on new Web site with videos, visuals
Sotheby’s International Realty is keeping its consumers up-to-date with the latest technology by introducing a remodeled version of its Web site with new features such as video tours, high-definition content and advanced search preferences.
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New York International Auto Show goes global via online virtual tour
The New York International Auto Show April 3-12 is expanding its audience by offering consumers the opportunity to take a virtual tour of the show on its Web site.
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Berluti, Rolls-Royce, Gotham Air and yachts – Live news
Luxury Daily’s live news from Apr. 2 – Berluti extends Instagram campaign in-store; Rolls-Royce celebrates BFI National Archive acceptance with new film; Gotham Air supports race raising funds for explosion victims; New York budget deal exempts yacht buyers from sales tax.
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Tesla, Saks, CFDA and Louis Vuitton – New briefs
Today in luxury marketing – Tesla shares get late boost on April Fools’ press release; Metrick in, Marigay out at Saks; James Corden is fashion’s new darling; The power to start a trend.
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What will win the day for mobile wallets?
Mobile wallets and mobile payments have been around since at least 2005. That is more than two years before the iPhone debuted for Apple. Bluetooth-based mobile payments were around in Europe even earlier. Why has it taken so long for mobile payments to achieve mass adoption?
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