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Place consumers at center of everything: Neiman Marcus exec – Luxury Daily

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February 19, 2015

Neiman Marcus store entrance

Neiman Marcus store entrance

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Couture houses work to explore Chinese cultural appropriation at The Met
The Metropolitan Museum of Art’s Costume Institute is exploring the influences Chinese culture has had on Western high-fashion in a new exhibit opening May 7.
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Place consumers at center of everything: Neiman Marcus exec
PALM DESERT, CA – Luxury brands often have no choice but to evolve with their digitally savvy consumers, but staying ahead of technology requires a long-term and omnichannel approach, according to an executive from Neiman Marcus at eTail West Feb. 18.
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Brands must move past channels: Forrester analyst
PALM DESERT, CA – Obsessing over where a transaction occurs should be irrelevant for brands and retailers, according to an analyst from Forrester at eTail West Feb. 18.
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Bi-directional commitment necessary to engage consumers
PALM DESERT, CA – Consumers expect online experiences to echo in-store opportunities, according to panelists at eTail West Feb. 18.
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Omega eyes the end of vision problems with nonprofit partnership
Swiss watch manufacturer Omega is taking to the sky to further a humanitarian partnership with Orbis International as the nonprofit combats visionary disorders in undeveloped countries.
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WSJ. magazine’s March spring fashion edition sees 18pc ad increase
Ralph Lauren, Hermès and Armani were among the apparel brands to take part in the largest March spring fashion issue of Wall Street Journal’s WSJ. magazine to-date.
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Biometrics, tokenization gain steam with MasterCard, Visa commitments
With security one of the biggest hurdles to driving mobile payments adoption, Visa and MasterCard are doubling down on technologies such as tokenization and biometrics to safeguard customer data on smartphones.
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Details, Dior, Hugo Boss and The Ritz-Carlton – Live news
Luxury Daily’s live news from Feb. 18 – Details appeals to watch enthusiasts with dedicated publication; Dior crafts mysterious note for spring men’s campaign; Hugo Boss diversifies viewpoints for fall runway livestream; Ritz-Carlton creates nighttime cocktail destination in Charlotte.
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Millennials, Russian tourists, New York real estate and Rolls-Royce – News briefs
Today in luxury marketing – Millennials redefine luxury—and the stakes are high; A slippery slope for Switzerland’s Russian skiers; Danger signs for New York’s ultra-luxury apartment market; Rolls-Royce unveils plan to build a super luxury SUV.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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