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Brands set up shop at Courchevel to reach affluent skiers
This winter, a number of luxury brands are reaching out to their customers while they are away on vacation with new boutiques within ski resort Courchevel in France.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Wealth-X
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s International Real Estate, Lancome, Douglas Elliman, Twitter, Wealth-X, Robb Report, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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Prada dissects the everyday for spring menswear campaign
Italian fashion label Prada is featuring a number of the film actors starring in current movies with its spring/summer 2015 men’s campaign.
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Audi makes autonomous driving more accessible via CES roadtrip
German automaker Audi showed that its Audi A7 autonomous concept vehicle can seamlessly meld into traffic by going on a 560-mile test drive.
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Robb Report touts preview of 2015 product debuts in January issue
Luxury advertisers such as Mercedes-Benz and Ermenegildo Zegna looked to Robb Report’s January edition to share their 2015 debuts with the imprint’s affluent audience.
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Luxury Collection turns to Departures to prompt digital booking
Starwood Hotels & Resorts’ Luxury Collection is highlighting the various properties consumers can stay at with an advertisement on Departures’ Web site.
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Shopping app sessions grow 174 percent: report
Sessions in shopping applications increased by 174 percent in 2014 compared to a 76 percent increase for overall app usage, according to a new report from Yahoo’s Flurry Analytics.
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Harrods, Rolls-Royce, Mandarin Oriental and Bang & Olufsen – Live news
Luxury Daily’s live news from Jan. 7 – British Vogue, Harrods host annual fashion event; Rolls-Royce breaks sales record in 2014; Mandarin Oriental presents Chloé package for London Fashion Week; Bang & Olufsen gives consumers personalized music experience.
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Céline, Mercedes-Benz, LVMH and John Varvatos – News briefs
Today in luxury marketing – Céline finds its new “cool-girl”: Joan Didion; By the numbers: Mercedes-Benz is latest to leave NJ, moving from Montvale to Atlanta; A new art palace sets sail in Paris; John Varvatos reveals spring 2015 campaign starring Ziggy And Stephen Marley.
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Why are so few retailers achieving true omnichannel functionality – and is it even possible?
The inherent belief within the retail industry is that omnichannel has an endpoint: at some point, a retailer will achieve a state of “omnichannel bliss.”
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