Fortnum & Mason highlights heritage through expedition sponsorships
British department store Fortnum & Mason is sponsoring an expedition across the Indian Ocean this summer as a continuation of the brand’s historical focus on adventure.
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Ralph Lauren reaffirms luxury focus with hand painted polo watches
U.S. apparel label Ralph Lauren is showcasing its ties to polo as well as its craftsmanship with a pair of enamel painted Stirrup watches.
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Luxury Retail Summit 2014 New York Sept. 9: St. Regis, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Eleven James, Crest and Co.
Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and market researchers.
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Chanel reignites interest in men’s fragrance with timely surf email
France’s Chanel is reminding consumers of its men’s fragrance Allure Homme Sport with an email campaign that uses a timely beach theme.
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Lamborghini hosts annual Giro event to bring together enthusiasts
Italian automaker Lamborghini is hosting its annual Giro driving event for four days in Northern California.
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Bally streamlines for ecommerce with revamped Web site
Swiss footwear and accessories label Bally is making the consumer experience on its Web site simpler with a redesign that focuses on ecommerce.
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Luxury Collection Algarve launches app to improve guest experience
Starwood Hotels and Resorts’ Luxury Collection is launching a mobile app for its Algarve location that will provide consumers with insight into the hotel.
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Alibaba, luxury real estate, luxury auto and Singapore – News briefs
Today in luxury marketing – Alibaba cleans up ‘gray market’ for some prestigious brands; Russians arrive on South Africa’s luxury real estate market; Luxury autos set to hit record US sales this year; Luxury hotels do fine despite fewer tourists.
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Back-to-school spending to grow 3.3pc: NRF
The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013.
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Why mobile conversions lag behind desktop
Mobile first. We hear it everyday, but mobile conversions still lag behind desktop. Some fault mobile as an inferior advertising medium, but observed trends suggest otherwise.
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