Tablet usage growth to increase optimized luxury brand videos in 2012
The increasing use of tablets among affluent consumers will cause mobile video consumption to rise over the next year, opening a new platform for luxury brands’ video content.
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Should luxury brands back presidential candidates?
Select luxury marketers are participating in an ecommerce effort in which proceeds benefit the Obama Victory Fund.
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Tag Heuer builds hype for upcoming digital gaming project
Swiss watchmaker Tag Heuer is using brand ambassador and racecar driver Lewis Hamilton as the focus of a new digital project from the brand titled “The Ultimate Lap.”
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Rolls-Royce beats 107-year sales record
Rolls-Royce Motor Cars claimed a 31 percent increase in sales from 2011, attributing its heritage and branding in addition to a resurgence of luxury goods spending as the reasons for the best annual sales record in its 107-year history.
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How and why luxury brands can leverage social network Pinterest
Pinterest is quickly becoming the preferred picture-posting blog platform for luxury brands and trendy consumers everywhere, and for good reason.
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Luxury Daily’s Classic Guide to Luxury Marketing
Welcome to Luxury Daily’s inaugural Classic Guide to Luxury Marketing, designed to be an indispensable resource to marketers and brands interested in the ins and outs of luxury marketing.
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Marc Jacobs, Galliano, Tom Ford and luxury automakers – News briefs
Today in luxury marketing – Marc Jacobs: Not moving to Dior ‘was probably best for everyone’; Galliano goes gonzo for spring 2012; Tom Ford shoots spring campaign; Luxury car makers bet on SUV sales.
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Tracking the value of mobile app advertising
For how far we have come in tracking and optimizing online ads, we are still in the dark ages of mobile advertising, especially when it comes to promoting mobile apps.
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