Luxury brands seek modernization via customer service: L2
Social media is now the main avenue luxury fashion brands are using to communicate with consumers for customer service, with 58 percent leveraging Facebook Messenger, according to a recent report from L2.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Embrace innovation, new consumer to future-proof business
NEW YORK – Companies should be thinking beyond business’ typical quarter-to-quarter benchmarks, strategizing instead for years or even decades into the future to ensure their sustainability.
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Thomas Pink unites rugby fans in members-only club
LVMH-owned apparel label Thomas Pink is establishing a branded community around rugby, engaging with consumers over a shared love of the sport.
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Alessandro Michele explores “blind for love” theme in free-rein print effort
Gucci’s Alessandro Michele is lending his creative talents to curate the sixteenth edition of A Magazine, a collaborative fashion and art publication.
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Four Seasons provides testing ground for guest experience in playful workspace
Four Seasons Hotels & Resorts is encouraging experimentation, customization and attention to detail in a hands-on workshop facility at its global headquarters in Toronto.
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Mercedes looks to urban, suburban markets with first-time pickup truck models
Germany’s Mercedes-Benz is now the first to provide a luxury pickup truck, hoping to appeal to a wide range of affluent consumers by going beyond the traditional scope of the vehicle category’s owners.
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Aston Martin, Kering, FCC and Turnbull & Asser – Live news
Luxury Daily’s live news from Oct. 27 – Aston Martin extends Art of Living concept to real estate venture; Kering educates fashion’s future on sustainable profit and loss methods; FCC votes in favor of unprecedented broadband privacy rules; Turnbull & Asser shows its sartorial edge in tattoo artist collaboration.
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Max Mara, luxury toys, Trump and VW – News briefs
Today in luxury marketing – Max Mara, Woolmark support new talents; Yachts and jets flounder as appetite for luxury toys falters; Donald Trump takes heat for attending hotel opening; VW brand Q3 profit plunges, Porsche lifts group.
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Ralph Rucci, André Leon Talley and Robert Burke to speak at 18th annual New York Fashion Conference
The 18th annual New York Fashion Conference opens Nov. 4-5 in New York, with this year’s theme of pioneers with a focus on conception, creation and innovation.
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3 reasons your mobile campaign should pull, not push
These days, push commerce is the default setting for marketers. Do you want customers? Assemble a gargantuan email list, blast out notifications with dozens of deals multiple times a day, and hope it will nudge someone toward a buy.
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