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Luxury brands preserve tradition of stationery through digital, physical approach – Luxury Daily

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December 23, 2014

Connor stationery at Barneys

Connor stationery at Barneys

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Top 10 luxury multichannel efforts of 2014
Increasingly, the lines between digital, physical and mobile are blurred to create imaginative and deep campaigns.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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Luxury brands preserve tradition of stationery through digital, physical approach
Luxury houses have been tasked with the responsibility of preserving tradition, whether it is craftsmanship or white-glove service. Now, brands are extending their role of conservator to uphold handwritten correspondence.
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Holiday shopping delivers social commerce gains, mobile frustrations
New research from several sources last week shows that while mobile sales are growing this holiday season, users are frustrated with the mobile shopping experience and that social commerce could be next year’s fastest rising star.
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Robb Report pushes $330M flying residence, $8.05M panda experience in December gift guide
Chanel, Porsche and Blancpain were among the luxury advertisers supporting the primary pillars of Robb Report in the imprint’s December holiday edition.
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BMW, Christie’s, Breguet and Audi – Live news
Luxury Daily’s live news from Dec. 22 – BMW designs personalized holiday messages; Christie’s auction raises money for Save the Children; Breguet uses social media to launch new timepiece; Audi anticipates Christmas on social media.
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Estée Lauder, Gucci, fur and Balmain – News briefs
Today in luxury marketing – Estée Lauder to buy high-end skin care brand GlamGlow; Gucci to check Chinese suppliers after TV exploitation charges; Fur exposé puts brands under scrutiny; Kim Kardashian and Kanye West star in Balmain’s menswear campaign.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Mobile advertising goes interactive
As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement.
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