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Luxury brands to improve visibility during Fashion’s Night Out with mobile app – Luxury Daily

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August 24, 2011

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Increasing the in-store luxury experience with video
Luxury brands that use interesting, aesthetically-pleasing videos in-store can help to add to the shopping experience and increase transactions.
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Luxury brands to improve visibility during Fashion’s Night Out with mobile app
Luxury retailers such as Bergdorf Goodman, Alexander McQueen, Bloomingdale’s, Gucci and Marc Jacobs are now better seen through a mobile application that lets consumers find stores and special experiences during Fashion’s Night Out Sept. 8.
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Nisi Yachts uses Cannes International Boat Show for new line launch
Luxury yacht company Nisi is using the Festival de la Plaisance de Cannes as a vehicle to launch and promote its new Nisi 2400 model to the European market.
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Chopard expands global awareness with Mille Miglia sponsorship
Jeweler and watchmaker Chopard is choosing digital and product marketing for its inaugural sponsorship of the Mille Miglia North America Tribute.
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Luxury automakers, affluent Indian consumers and the stock market – News briefs
Today in luxury marketing – Rich Indians seek drivers who go extra mile; Buyers in Las Vegas weather stock market swings.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard
Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.
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Merchandising and the mobile shopper
Today’s consumers are multichannel shoppers, and if one channel disappoints, they will abandon the others.
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