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Luxury brands ease into cool ‘new kid’ Snapchat: L2 – Luxury Daily

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April 28, 2016

Burberry Snapchat campaign in progress

Burberry Snapchat campaign in progress

Luxury brands ease into cool “new kid” Snapchat: L2
Instagram adoption rates are nearing 100 percent, but Snapchat penetration lags behind, as brands remain unsure if the platform is right for them, according to a new report from L2.
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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, comScore, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
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Dior connects the dots between fashion and beauty
French fashion house Dior is enlightening on how its fashion history informs its cosmetics through digital content.
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Marc Jacobs supports maternal health via limited-edition tee
U.S. fashion label Marc Jacobs is using its brand visibility to show that every mother counts.
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Lane Crawford gets consumers moving with multichannel fitness campaign
Chinese department store chain Lane Crawford is helping consumers get closer to their fitness and wellness goals with the launch of an athleisure shopping destination.
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Apple’s second quarter earnings plagued by iPhone sales’ 16pc decline
Apple’s disappointing second-quarter saw unit sales of iPhones decrease by 16 percent and total revenue fall by 13 percent, suggesting that the company should streamline its focus on its more lucrative services sector, which includes a still-expanding Apple Pay.
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Honeymooners look for action, not just romance and relaxation
Newlyweds are no longer traveling with the idea of staying in bed, according to a new study conducted by StudyLogic.
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Lexus holds cookout for cyclists to showcase brand lifestyle
Toyota Corp.’s Lexus is showing consumers its experiential side with its inaugural Gran Fondo event.
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Four Seasons dines around the world in latest private jet offering
Four Seasons Hotels & Resorts is keeping things exclusive with a new batch of private jet journeys.
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Fairmont, Fragrance Du Bois, Carolina Herrera and Omega – Live news
Luxury Daily’s live news from April 27 – Fairmont commits to Middle Eastern growth with new properties; Fragrance Du Bois teaches next-generation sustainable perfuming practices; Carolina Herrera honored for 35 years of fashion contributions; Omega starts the clock for 2016 Summer Olympic Games.
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Van Cleef & Arpels, Ralph Lauren, fashion and François Pinault – News briefs
Today in luxury marketing – Wonder walls: How Van Cleef & Arpels stays ahead of the curve; Ralph Lauren unveils 2016 Olympic closing ceremony uniforms; Has luxury fashion priced itself into extinction?; François Pinault, luxury goods magnate, to open private museum in Paris.
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Cat-and-mouse game of mobile ad fraud has only just begun
Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.
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