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Luxury brands continue to lag in omnichannel retail: report – Luxury Daily

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September 15, 2015

Image courtesy of Salvatore Ferragamo

Image courtesy of Salvatore Ferragamo

Luxury brands continue to lag in omnichannel retail: report
In today’s retail environment, digital touchpoints serve as the “connective tissue” between Web sites, bricks-and-mortar storefronts, inventory and the consumer, according to a new report by L2.
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Berluti shows what the boys like in social video
French footwear maker Berluti is raising awareness with a personality-driven short film and accompanying #ShoeCheck campaign.
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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Moncler reimagines iconic coat through charity art project
Italian outerwear label Moncler is uniting creatives for a cause through a photographic project launched during New York Fashion Week.
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Jaguar Land Rover targets VIP clientele with new bombproof vehicle
British automaker Jaguar Land Rover has unveiled its “fortress on wheels,” the new Range Rover Sentinel.
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Dynamiq empowers consumers by introducing online yacht configurator
Superyacht builder Dynamiq is breaking new ground in the yacht industry with customizable, made-to-order yachts.
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ShopBazaar launches new platform to elevate fashion marketplace
Hearst’s Harper’s Bazaar is improving the consumer experience of its ecommerce site ShopBazaar with the launch of user-centric updates.
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Facebook hits the Like button for updated mobile shopping pages
Facebook has updated its Pages feature to aid businesses in bolstering their mobile presence and sales via more prominent call-to-action buttons, improved layout and new sections for showcasing relevant information to users.
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Net-A-Porter, Alexander McQueen, Mercedes-Benz and Mandarin Oriental – Live News
Luxury Daily’s live news updates from Sept. 14 – Net-A-Porter expands same-day delivery to Connecticut; Alexander McQueen opens first Parisian boutique; Mercedes-Benz pops up to reach consumers out shopping; Mandarin Oriental Bodrum makes consumers active participants in olive harvest.
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US consumers, Bergdorf Goodman, Givenchy and electric cars – News briefs
Today in luxury marketing – How do Americans buy and display luxury?; Bergdorf Goodman introduces The Modernists floor; Could Givenchy’s public show set a new template?; Porsche and Audi unveil electric cars to take on Tesla.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Calling for nominations: Luxury Women to Watch 2016
If you know a smart woman in luxury advertising, marketing, media, retail or digital who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2016. Nominations accepted through Sept. 23.
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