Ralph Lauren is 2010 Luxury Marketer of the Year
Polo Ralph Lauren Corp. is Luxury Marketer of the Year, the most prestigious award in luxury marketing.
Please click here to read the entire story on Luxury Daily

Email marketing drives online and offline conversions for luxury brands
Given the competitive landscape in the luxury sector and the challenge of maintaining a strong and consistent brand presence, upscale marketers need to use email to drive conversions online and offline.
Please click here to read the entire story on Luxury Daily

Luxury brands can use 2D bar codes to make print ads more measureable
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
Please click here to read the entire story on Luxury Daily

Quality and ethics most important brand values to luxury consumers
The two most important values affluent consumers look for when deciding to buy from a luxury brand are quality and ethical behavior, according to a study by Unity Marketing.
Please click here to read the entire story on Luxury Daily

Cartier complements multichannel campaign with mobile rich-media effort
Mobile advertising is at the center of Cartier’s multichannel “Winter Tale” campaign, which asks consumers to follow a panther cub through a winter wonderland of the luxury brand’s seasonal offerings.
Please click here to read the entire story on Luxury Daily

Armani, Mulberry, Alexa Chung, Dior and Nordstrom – News briefs
Today in luxury marketing – Rafael Nadal replaces Cristiano Ronaldo as the new face of Emporio Armani Underwear; Mulberry bags huge profits rise with help from Alexa Chung; Natalie Portman is the new face of Dior.
Please click here to read the entire story on Luxury Daily

Lamenting the lack of mobile advertising standards
There will be parity between mobile and traditional display when it comes to data and media exchanges and demand-side platforms, but mobile advertising must first overcome some barriers.
Please click here to read the entire story on Luxury Daily

Please click here to sign up for Luxury Daily for free