Ritz-Carlton targets ultra-affluent via political package for Presidential Inauguration
The Ritz-Carlton, Washington, DC is encouraging politically-minded ultra-affluent consumers to experience the 2013 Presidential Inauguration through a hotel package priced at $100,000.
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Luxury brand mobile use must shift from marketing to experience: Vibes exec
A Vibes executive who spoke during a Luxury Daily webinar yesterday said that thinking beyond advertising and marketing is vital to luxury brand mobile use and marketers should take advantage of the devices’ capabilities to enhance their product.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Chanel, Rolls-Royce target affluent males via Bloomberg Pursuits
Advertisers including Chanel, Ralph Lauren, Rolls-Royce, Harry Winston and Montblanc are targeting the affluent business audience of Bloomberg Pursuits’s fall 2012 issue.
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Saks takes the reins in holiday ecommerce via digital guide
Department store chain Saks Fifth Avenue is getting a head start on holiday transactions through a digital gift guide that presents items by recipient, price or designer, which it is sharing via email, social media and its Web site.
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Georg Jensen to hit global stride with acquisition
Bahrain-based alternative asset manager Investcorp is purchasing Danish luxury retailer Georg Jensen for $140 million. Experts agree that this move will only propel the brand.
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Chanel, Yves Saint Laurent, BMW and luxury voting – News briefs
Today in luxury marketing – Chanel No. 5 could be banned despite Brad Pitt’s outstanding performance; Actor named to play Yves Saint Laurent in upcoming film; Luxury carmaker BMW starts to feel industry pain; Voters get luxury treatment at Bel Air Hotel.
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Content marketing for luxury brands
For luxury marketers, content creates a wonderful opportunity. Luxury brands have stories to tell, and it is something our industry frequently does well.
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