Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Luxury ad spend increases will be driven by US, Chinese markets: report – Luxury Daily

By
June 1, 2016

Edie Campbell for Burberry 2016

Edie Campbell for Burberry 2016

Burberry debuts first ads for revamped retail strategy
British fashion house Burberry has unveiled its first advertising campaign since announcing its new direct-to-consumer approach.
Click here to read the entire article on Luxury Daily

Mobile Insights Summit is canceled
The Mobile Insights Summit, which was scheduled for June 23 in New York, has been canceled as the organizer initiates a larger strategy to revamp its conference business.
Click here to read the entire article on Luxury Daily

Luxury ad spend increases will be driven by US, Chinese markets: report
Marketers’ expenditure on luxury advertising is forecasted to increase by 3 percent in 2016, according to a new report by Zenith.
Click here to read the entire article on Luxury Daily

Christian Louboutin auditions fall footwear in theatrical dance film
France’s Christian Louboutin is pointing to its autumn/winter 2016 collection with the help of a cast of dancers.
Click here to read the entire article on Luxury Daily

Jimmy Choo creates branded terminology to promote latest collection
British footwear label Jimmy Choo is showing consumers how to properly “speak Choo” for pre-fall 2016.
Click here to read the entire article on Luxury Daily

Brexit uncertainty, new mayor create conflicting signs in London housing market
The United Kingdom’s impending European Union referendum is causing London’s housing market to falter, according to a Knight Frank report.
Click here to read the entire article on Luxury Daily

What Twitter’s character count expansion means for marketers
Twitter’s recent update in which image links and tags no longer count towards a post’s character limit allows for brands to be more expressive with consumers, including with photos and videos, but marketers need to make sure their message is relevant and useful.
Click here to read the entire article on Luxury Daily

Travelers most receptive to ads when beginning to research: report
It is much easier to influence the booking of a frequent traveler than coax a trip out of an infrequent one, according to a report from Expedia.
Click here to read the entire article on Luxury Daily

BMW celebrates 30 years of M3 with Jahre Edition model
German automaker BMW is turning back the clock with a commemorative limited-edition vehicle.
Click here to read the entire article on Luxury Daily

Saks, Loro Piana, Dior and Sergio Rossi – Live news
Luxury Daily’s live news from May 31 – Saks expands to western Canada with slated Calgary store opening; Loro Piana acquires new CEO 3 years into LVMH union; Dior taps Bella Hadid’s social celebrity for beauty marketing; Angelo Ruggeri parts from Sergio Rossi.
Click here to read the entire article on Luxury Daily

China, Bottega Veneta, superyachts and Jaguar – News briefs
Today in luxury marketing – China bets on duty-free paradise to keep luxury spenders at home; Carlo Beretta on operation “$2B Bottega Veneta”; Yacht support vessels sporting helicopters, subs, sports cars and security are the ultimate luxury; Jaguar sees salvation in F-Pace.
Click here to read the entire article on Luxury Daily

Obama overtime rule affects advertising agencies and media companies
All employers, and particularly those in the media and advertising industries, given the long hours typically associated working in these industries, will be faced with making decisions about how they pay and monitor the time worked of their employees.
Click here to read the entire article on Luxury Daily

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , , ,

You can leave a response, or trackback from your own site.

Leave a Reply