Starwood CEO: Yesterday’s luxury is tomorrow’s necessity
DANA POINT, CA – The CEO of Starwood Hotels & Resorts said at the American Express Publishing Luxury Summit 2013 that the world is experiencing an age of change, which is altering the definition of luxury.
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Webinar panel: On-brand strategy imperative to successful social campaign
Executives from B Culture Media, McCann Worldgroup’s MRM, Pandemic Labs and Style Coalition who spoke during a Luxury Daily webinar said that having a branded strategy before beginning a social campaign is imperative to having a successful social media presence.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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David Yurman seeks emotional buy through social video for new Starburst collection
Fine jewelry maker David Yurman is playing with consumers’ emotions through a social video that tells the story of the designer’s inspiration for the new Starburst collection.
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Bloomingdale’s caters to Chinese shoppers via Bomoda sponsorship
Department store chain Bloomingdale’s is catering to its affluent Chinese customers through a sponsorship of Bomoda, a digital community for Chinese luxury shoppers.
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LuxDeco triggers mcommerce via iPad magazine app
Online home retailer LuxDeco is incorporating commerce into its new iPad magazine since more than 25 percent of its sales come from smartphones and tablets.
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Origins president: 5 lessons for targeting Chinese luxury consumers
DANA POINT, CA – The president of Estée Lauder Cos.-owned Origins said at the American Express Publishing Luxury Summit 2013 that the wellness brand fine-tuned its marketing efforts in China to up brand awareness and retention.
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Richemont, John Galliano, Berluti and luxury automakers – News briefs
Today in luxury marketing – Richemont’s annual profits set to soar; Ex-Dior designer John Galliano, fired for anti-Semitic comment, will teach master class at Parsons; Jeremy Irons, Pierre Casiraghi front for Berluti campaign; Luxury carmakers chase India’s young, female and frugal.
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7 tips to build a mobile-friendly social media presence
In 2012, consumers spent 76 percent more time on social apps than the previous year, and 50 percent of Facebook users accessed the network from mobile. This makes social the fastest-growing mobile app category.
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