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LuxDeco creates interactive resource with scannable magazine debut – Luxury Daily

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September 22, 2015

Cover image of LuxDeco scannable magazine

Cover image of LuxDeco scannable magazine

Armani motivates consumers to embrace experiences with inspirational content
Italian fashion label Giorgio Armani is helping consumers find the source of their inspiration and the driving force behind their actions through a digital campaign surrounding its Sì fragrance.
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Nicholas Kirkwood looks to 1980s pop culture for 10-year anniversary
LVMH-owned footwear and accessories label Nicholas Kirkwood is feting its 10-year anniversary with a video game-themed capsule collection, microsite and social campaign.
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Luxury hotels still have room to improve on guided selling: L2
Luxury hotel brands have made strides in employing guided selling tactics but still have lots of room to improve, according to a new report by L2.
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LuxDeco creates interactive resource with scannable magazine debut
Online home furnishings store LuxDeco is communicating a lifestyle behind its product selection with the launch of its first print Style Guide.
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Gucci aligns new retail concept with Milan Fashion Week
Italy’s Gucci has unveiled a new retail concept at its Milanese flagship to celebrate the first collection designed by the house’s creative director, Alessandro Michele.
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Jaguar peaks behind-the-scenes with James Bond vehicle
British automaker Jaguar is generating publicity with a vehicle placement in “Spectre,” the latest James Bond film.
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Four Seasons takes its guests back to school with event planning initiative
Four Seasons Hotel and Resorts is offering guests a chance to improve their event-hosting through the launch launch of Entertainment U(niversity).
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What Facebook’s dislike button means for marketers and their data
Revelations last week about the impending arrival of a dislike button on Facebook may have users excited, but the news also has the potential to aid brands’ advertising efforts through the collection of consumer data that can be used to improve targeting efforts.
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Louis Vuitton, Alice in Wonderland, Chivas Regal and Marchesa – Live news
Luxury Daily’s live news from Sept. 21 – Louis Vuitton reinterprets ad effort for London exhibition; Luxury brands beckon “eat me, drink me” for Alice in Wonderland anniversary; Chivas Regal targets traveling gentlemen via $12K steamer trunk; Marchesa finds bridal couture inspiration in St. Regis hotels.
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Immigration crisis, emerging markets, Swiss watchmakers and Hong Kong – News briefs
Today in luxury marketing – Weighing business impact of Europe’s immigration crisis; Is this a smarter way to play an emerging market rebound?; Swiss luxury watch industry smart enough to face down challenges; Hong Kong luxury retailers fight soaring rents.
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Calling for nominations: Luxury Women to Watch 2016
If you know a smart woman in luxury advertising, marketing, media, retail or digital who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2016. Nominations accepted through Sept. 23.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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How brands and retailers can improve their mobile marketing efforts
U.S. consumers now spend close to three hours each day on their mobile phones, yet they do the bulk of their online purchasing on desktop and laptop computers with larger screens and physical keyboards, making it easier to browse and type in credit card numbers than on smartphones.
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