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Consumer passion strengthened by brand-based social engagement: report
According to a new report by NetBase, identifying and understanding consumer preferences in relation to luxury brands is one part art and one part science.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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Brands provide resolution help for goal-oriented consumers
As consumers looked to reinvent themselves through New Year’s resolutions, luxury brands placed themselves in the center of their search.
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Montblanc aligns with “great characters” via President Kennedy series
Germany’s Montblanc is furthering its connection to notable figures with the introduction of President John F. Kennedy writing instruments and a microsite.
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Luisa Via Roma targets global ecommerce consumers through Vogue
Italian retailer Luisa Via Roma is reaching out to fashion-savvy readers of Vogue with an advertising placement on the publication’s mobile site.
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Louis Vuitton is 2014 Luxury Marketer of the Year
French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision.
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Selfridges is 2014 Luxury Retailer of the Year
British department store chain Selfridges is Luxury Daily’s 2014 Luxury Retailer of the Year for its use of entertainment to make itself a shopping destination.
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Condé Nast is 2014 Luxury Publisher of the Year
Publishing conglomerate Condé Nast is Luxury Daily’s 2014 Luxury Publisher of the Year for its move toward industry transparency and its evolution beyond traditional print in the luxury publishing sector.
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Wealth-X is 2014 Luxury Researcher of the Year
Wealth-X is Luxury Daily’s 2014 Researcher of the Year for its comprehensive examination of ultra-high-net-worth individuals.
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Luxury Women to Watch 2015
Luxury Daily’s Luxury Women to Watch 2015 list celebrates the smart women who are expected to make a difference in luxury marketing and retail in 2015.
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Prada, London Classic Car Show, Omega and Lexus – Live news
Luxury Daily’s live news from Jan. 2 – Prada teases new project with social video; London Classic Car Show debuts first event; Omega starts photo series in bell jars; Lexus updates GIF keyboard for New Year’s.
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China, Paris, Porsche and luxury hotels – News briefs
Today in luxury marketing – How heritage drives success of Chinese luxury brands; Immigrants who influenced Paris fashion; The Porsche 914/6: A semi-forgotten Volkswagen crossover you’d be smart to invest in now; 23 amazing hotels that opened in 2014.
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What social currency can do for – and to – the marketer’s brand
Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.
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