Loyalty programs delivering fun mobile experiences attract millennials
With recent research showing that fun experiences are key to loyalty for millennials, savvy marketers such as Sephora, Pepsi and Target are leveraging mobile to bring elements of gaming, social media and relevant content for more enjoyable programs.
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Why brands should take a total market approach to mobile
NEW YORK – A Reframe the Brand executive at the Third Annual Total Market Industry Conference said that mobile and social media are useful communication and connection channels to leverage when undertaking advertising initiatives related to the total market philosophy.
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GE, Mini jump to NY Times’ virtual reality film for immersive experience
GE and vehicle manufacturer Mini are transporting New York Times subscribers into fully immersive brand experiences as sponsors of the publication’s first virtual reality film, which is being released via a smartphone application.
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Kimberly-Clark exec: Demographic casting matters in digital video spots
NEW YORK – A Kimberly-Clark executive at the third annual Total Market Summit affirmed that casting people of color and minorities is imperative when developing new video advertisements for mobile, online or television platforms.
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