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Lowe’s strengthens mobile position via ad campaign

January 23, 2012

Home improvement retailer Lowe’s is ramping up its mobile strategy with a new ad campaign that helps promote its iPhone application, as well as its products.

The company is running the full-page mobile and audio ads within Pandora. The mobile ads encourage consumers to shop via Lowe’s mobile offerings such as the company’s iPhone app.

Mobile shopping
The Lowe’s mobile and audio ads encourage consumers to never stop improving their homes.

When users tap on the mobile ads they are redirected to a mobile-optimized page where they can download the Lowe’s iPhone application.

The Lowe’s mobile ad

Additionally, consumers can shop by department or by room if they are looking for something specific.

Via the mobile ads, consumers can also find the nearest Lowe’s store and view past purchases.

Consumers can also browse the How-to Library, the company’s buying guides and browse gift cards.

Running a mobile ad such as this is an effective way to not only drive traffic to the company’s in-store locations, but it’s mobile offerings as well.

Consumers are always on their mobile device and running a mobile ad via Pandora helps reach them no matter where they are.

Past efforts
This is not Lowe’s first foray into mobile.

The company drove foot traffic to its locations via a new application that helps consumers build projects at home and shop for products via their mobile device.

Consumers can shop Lowe’s inventory via the iPhone app. The app is currently available for free in Apple’s App Store (see story).

Additionally, last year Lowe’s deployed approximately 42,000 iPhones in its stores to make it easier for employees to help shoppers and complete transactions.

The home improvement retailer began implementing the iPhones in its stores in the United States and Canada (see story).

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York 

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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