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Lowe’s constructs mcommerce strategy around inspiration-themed appBy
Home improvement retailer Lowe’s is expanding the ways that consumers shop the company’s products with a new Android application.
The Lowe’s Android app lets consumers find nearby stores, integrates with Lowe’s My Lowe’s program and lets users buy items. The app is available for free download from Google Play.
“The combination of customer feedback and growing popularity of Android makes the app a natural extension of our consumer mobile portfolio,” said Sean Bartlett director of mobile platforms and strategy for Lowe’s, Mooresville, NC.
The Android app gives users the same experience that is available on Lowe’s iPhone version of the app.
One of the main functions of the app is to show consumers where the nearest Lowe’s store is. When consumers open the app, they are asked to either use their device’s GPS or type in a ZIP code.
Users can then view a map or get directions to the store.
The app is also aimed at letting consumers comparison shop and research while in-store and includes a mobile bar code scanner that works with QR codes, UPC codes and Microsoft Tags. The section includes copy that walks users through the process of scanning to show shoppers how the technology works.
MyLowe’s is an online program and a set of tools that helps make home improvement easier for consumers. Via the app, users can store a virtual loyalty card, view their recent transactions, save shopping lists and find tailored inspiration for redoing their own homes.
Users can browse idea photo galleries for ideas on how to spruce up their homes.
Each inspiration picture includes a plus sign, which indicates that users can buy an item. Consumers can then read reviews and share products via Facebook, Twitter and email. Users can then add the items to a shopping cart and either choose to pick up the item in-store or have it delivered via shipping or a Lowe’s truck.
The Lowe’s app primarily plays up location, which makes sense for consumers looking to quickly find things in-store.
To also improve the in-store shopping experience, the company rolled out 42,000 iPhones to stores last year to help streamline the buying process (see story).
Additionally, Lowe’s recently launched an iPad app as a digital addition to its Creative Ideas Magazine (see story).
Via the app, users can look for inspiration and find season-themed tips for their home improvement projects.
“The early response has been well-received, and we are committed to delivering our customers access to inspiration and information across a range of mobile platforms regardless of location or device,” Mr. Bartlett said.
Lauren Johnson is editorial assistant on Mobile Commerce Daily, New York
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